For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it’s time to use all of these concepts in a “real world” scenario. Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint. Please answer the following items in your marketing plan: 1. Organizational Summary –
Explain why the company is in trouble 2. Analysis of the External Environment – (Public perception, economy) 3. Threats and Opportunities 4. Marketing Goals and Objectives 5. The Target Market 6. Competition – List possible competitors 7. Marketing Strategy 8. Action Programs (Marketing tactics) 9. Budgets – How much money do you think this would cost?
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