This week, you will analyze your company’s current condition. As your analytical framework, please consult Chapters 4–6 in Hitt et al. (2017), in addition to the pdf-handouts on SWOT analysis and grand strategies and the ppt-handout on Porter’s generic strategies. Consult credible external sources as necessary to supply specific information on the company and its main competitors.
Step 1: Business-Level Strategy. Using Porter’s (1980) model, identify your company’s generic strategy. Include relevant economic observations (consistent with the special ppt-handout on Porter’s generic strategies) to support your inference.
Step 2: Competitor Analysis. Identify you company’s closest competitors (at least three). In doing so, consider where the company operates (e.g., nationwide, globally, locally, or online), as this consideration will affect which candidates you choose as competitors. Describe your competitors in terms of size, reach, and directness with respect to your company (e.g., a focused firm should only have indirect competition).
Step 3: Competitive Dynamics. From Chapter 5, analyze your competitive landscape to determine whether it is a slow-cycle, fast-cycle, or standard-cycle market. Provide objective evidence to support your inference.
Step 4: Corporate-Level Strategy. From Chapter 6 and the Grand Strategy Matrix (Pearce, 1982), analyze your company’s corporate-level strategy. Consider the levels of diversification in this analysis, ranging from single-business operations to conglomerate (unrelated) diversification, as well as possible forward or backward integration.
Step 5: Industry Environment Analysis (Five Forces). Analyze each of Porter’s (1980) five competitive forces in terms of your company’s industry.
Remember—when analyzing your company’s current condition, refrain from making any suggestions whatsoever regarding what you think the company should do.
Format. Write in complete sentences, and use APA style (7th edition), with appropriate topical headings to organize and segment the paper and correctly formatted citations and references. Minimum length: 600 words (see syllabus for how to calculate length). Cite at least the textbook (no more than three times), plus one authoritative source for each key concept (e.g., SWOT, Five Forces, or Grand Strategies). Aim for high-quality sources. Steer clear of generic websites for this purpose, as your credibility is on the line.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: Competitiveness and globalization: Concepts and cases (12th ed.). Cengage.
Pearce, J. A. II. (1982). Selecting among alternative grand strategies. California Management Review, 24(3), 23–31. https://doi.org/10.2307/41164965
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.
Explanation & Answer length: 600 words.
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