Social Responsibility and Ethics in Marketing Analysis

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Description

I am attaching the reading resource for this assignment.

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 750-word analysis and evaluation of a company’s effectiveness in ethical marketing. Address the following in your analysis:

  • Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
  • Relate the triple bottom line to an organization’s sustainability.
  • Analyze consumer influence on ethical behavior in marketing.
  • Assess the value of communicating ethical behavior to the public.
  • Conclude how ethical issues influence legal issues in marketing.

Explanation & Answer length: 760 Words.

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