I am attaching the reading resource for this assignment.
Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.
Write a 750-word analysis and evaluation of a company’s effectiveness in ethical marketing. Address the following in your analysis:
- Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
- Relate the triple bottom line to an organization’s sustainability.
- Analyze consumer influence on ethical behavior in marketing.
- Assess the value of communicating ethical behavior to the public.
- Conclude how ethical issues influence legal issues in marketing.
Explanation & Answer length: 760 Words.
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