Introduction (tell us more about your business idea)
– MISSION, VISION & LOGO
– Intellectual Property (https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/home)
– Policy (internal and external)
– Investment Analysis
– Product or Service
– Marketing Analysis (3Ps, price, promotion, place)
– Business Projection
– Industry Analysis
Coffee Day OUTLINE ● ● ● ● ● ● ● ● ● ● Introduction Location Mission and vision Products and services Product description Facilitates Economy analysis Swot Market analysis Conclusion INTRODUCTION ● ● ● As everyone is fond of coffee. It is well observed that, about 330 millions cups of coffee is consumed in a per day. We can initiate a coffee business by inducing some strategies like low prices, discount for the new customers etc. LOCATION ● ● ● ● For the company, Location plays a vital role in sales and profit. Payal Business Centre will be my Company’s location. I prefer “Cafe Coffee day” to be named for my shop.
The reason for developing shop in this location is that there are less coffee cafe. MISSION ● ● ● ● ● Improvement and Growth in Business. Earn more money and gain profits. Market development Hire well experienced employees Giving a specific position or reputation in the market PRODUCT AND SERVICES ● Coffees will be served with different and delicious flavors. ● The Service of the coffee will be fast. ● Good decor for sitting, as it can attract new customers. ● Pets will be allowed too. PRODUCT DESCRIPTION ● ● ● The drink will be offered with whole skimmed and 2% milk as it can induce a different or unique taste in a coffee. The ingredients like vanilla, caramel, cocoa and many others will be combined with steamed milk in a cup of coffee. Before starting a shop, the things will be maintained in a proper manner. FACILITIES ● ● ● ● ● ● ● Good electricity and water supply Automatic drip coffee maker Milk, water and sugar Refrigerator system Freezes and cold production storage Decorative Sitting area for customers High qualities of products will be used.
ECONOMY ANALYSIS ● ● ● ● Economy analysis is considered as doing evaluation of costs and benefits. Initially, we Will concentrate on lower price so that all will be able to try first. Then we will concentrate on the power of consumer of buying. This is how we can evaluate the input and output in our business. SWOT Analysis Strength: includes quality, experience, knowledge, price, certification etc. Weakness: includes pressure, distraction, morals etc. Opportunities: includes new markets, partnerships, trends, market development etc. Threat: includes ideas, new technologies, various competitors etc. MARKET ANALYSIS Cafe coffee day marketing strategy will be mainly focusing on getting more and new customers by providing good, fast service and with high quality products. By providing new offers to our customers on every weekend, can increase our sale, and this can enhance our market value in the business. BUDGET ● ● ● ● ● ● Budget Labor Coffee Milk Electrical appliances Building 2 million 20,000 30,000 10,000 50,000 30,000 CONCLUSION For acquiring specific position and reputation in the market, there should be target or setting of goal to take your business at a higher peak and work in a disciplined manner this will lead towards business growth.
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