Mayple Marketing Organization Essay

Description

1.Choose an organization that does marketing. Make it easy on yourself and choose an organization that you can observe the marketing efforts of and are familiar with. If you choose a very large organization that markets many different products, focus your assignment on one product (i.e. Danon Strawberry Yogurt) or product line (Danon Fruit Yogurt). You may choose any organization you wish, as long as it is in good taste and markets something. If you have trouble choosing an organization, go to the mall, surf the net, or look in the yellow pages; you are surrounded by marketing organizations.

Assignment 1: Instructions: 1. Choose an organization that does marketing. Make it easy on yourself and choose an organization that you can observe the marketing efforts of and are familiar with. If you choose a very large organization that markets many different products, focus your assignment on one product (i.e. Danon Strawberry Yogurt) or product line (Danon Fruit Yogurt). You may choose any organization you wish, as long as it is in good taste and markets something. If you have trouble choosing an organization, go to the mall, surf the net, or look in the yellow pages; you are surrounded by marketing organizations. 2. After choosing an organization, your next step is to identify and describe the target market for the products(s) about which you are writing. Do not say something like “young, mid-toupper class women who wash their hair,” but consider the target market identified and described.

Try to pinpoint the thing(s) that makes the target market respond to the firm’s marketing mix in ways that are different from people who are not members of it. For example, “young mid-to-upper class women, who wash their hair, perceive that they might have a dandruff problem, are motivated by prestige and glamour, and like to pamper themselves and are willing to pay a little extra to do it.” A good statement lets you say who is in the target market and who is not. 3. After discussing the target market, you should then discuss the marketing mix (the four Ps) the firm is using to attract the chosen target market. You should describe each of the four Ps, and then discuss and analyze how each one is being used to attract members of the target market. You should also address the synergy of the four Ps together, especially if you see that one or more does not fit the others. 4. Type your responses in a professional format. Avoid first person narrative. Ensure that you answer the questions above. Your submission will be graded for both content as well as writing style. Ensure that you adhere to APA rules (check APA rubric) in D2L. Rubric: The submission will be graded along the following lines Syntax/Grammar/Spelling/References: SD D A SA (10 points) There was brevity of script. The document was clearly written and captured the essential points.

The submission was absent from grammatical and spelling errors. Proper in-text citations were provided, and the submission included a Works Cited section at the end. Citations adhered to APA guidelines. The author used a minimum of two sources in their response (textbook and one other legitimate source for their write-up). The proposal was professionally presented. Every 1 error in syntax, grammar, spelling and lack of proper citation results in the deduction of one point for a maximum of 4 points lost. Content: SD D A SA (25 points) The rationale for each response was clearly expressed. Good explanations were provided using the content of the readings for the week. The submission made reference to concepts and terminology clearly in their responses as well as drew from external marketing research to strengthen the argument. Each of the components of the marketing mix along with the target market are clearly written and explained.

Do you have a similar assignment and would want someone to complete it for you? Click on the ORDER NOW option to get instant services at EssayBell.com

Do you have a similar assignment and would want someone to complete it for you? Click on the ORDER NOW option to get instant services at EssayBell.com. We assure you of a well written and plagiarism free papers delivered within your specified deadline.