Marketing Strategy Targets Paper

Question Description

This week select an organization that has a Global platform (they operate in more than one country), that has demonstrated operational excellence.  In this paper, perform the following activities:

  • Name the organization and briefly describe what good or service they sell and where they operate.
  • Note how they are a differentiator in the market.
  • Note the resources used to ensure success in their industry (remember resources are comprised of more than just people).
  • Explain what actions the company took to achieve operational excellence.

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