Marketing Management Critical Thinking Questions

• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Structure of the project The 3 assignments of this course will be parts of a project, which aims to study the four basic elements of strategic management of the company ‘X’ from your choice. It is structured as follow: –

Part 1: Assignment 1= Environmental scanning & strategy formulation.Part 2: Assignment 2= Strategy implementation. Part 3: Assignment 3= Evaluation and control. Description of the company ‘X’ – It is a company from your choice; From real national or international market; – It is publicly traded company; – Produces and commercializes more than one product; Sufficient information about the strategies of the company, its functions and product lines are available; This company should have at least one partnership with other company (es) (alliances, joint venture, arrangement…). – Note. The selected company must meet the above criteria. If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor.

Assignment 1: Part 1 of project Environmental scanning & strategy formulation Learning outcomes:

1. Understand the basic concepts and terminology used in Strategic Management. (Lo 1.2)

2. Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations (Lo 2.9)

3. Understand issues related to strategic competitive advantage in organizations (Lo 2.2)

4. Identify appropriate strategies for different situations (Lo 3.1).

Assignment Questions (5 Marks)

1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark)

2. Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. (1 mark)

3. Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) (1 mark

4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? ( 2 marks)

5. What is the competitive strategy used by your selected company? Justify. (0.5 mark)

Answers: 1. Briefly present your selected company (name, industry, nationality, location, size, activities, products…) (Max 200 words). (0.5 mark) Answer: The suitable business firm for the strategy formulation entails Oman Oil Company Exploration & Production LLC (OOCEP). The company poses as an oil production firm, within the oil & gas industry and is situated in the Sultanate of Oman. The location of the firm, being in Oman, occupies a wider range in terms of the firm’s size, as the headquarter covers the area of Seeb by 25.78 acres. The branches of the firm are scattered across Muscat, as two ae situated at Al Masnaah, Yanquil, Dhank and Rusta. In Muscat OOCEP focuses on the upstream investments, being a part of OOC’s strategy of pursuing both local and global energy investments.

OOCEP is involved in a variety of midstream business projects across Oman, whereby the integration of foreign trade, creation of technological innovations such as new approaches for suppling crude oil and business consultations and data analysis. OOCEP not only ventures in oil businesses, but also focuses on external activities such as building community development initiatives and practices, conducting of risk assessment programs and technological production of business commodities (Karami, 2012). As a result, the case makes the firm to exist as a multi-corporate firm within the Sultanate of Oman. 2. Determine the opportunities, threats, strengths and weaknesses of your selected company by completing the SWOT matrix in the answer sheet. (1 mark) Strengths Weaknesses Robust brand portfolio – over a period of years, OOCEP managed to invest in creating a strong brand portfolio.

In accordance with the case, OOCEP’s strong portfolio enables the firm with a good reputation across the Middle East, and thus resulting in creating a demand curve of the firm’s commodities. High attrition rate in the workplacecompared with other oil and gas companies, OOCEP records a higher attrition rate as the firm is bound to spend a lot compared to its competitors in terms of training and developing of labor force. Good returns on capital expenditure – OOCEP’s success on execution of new projects generates good sales returns on the capital expenditure and thus building new revenues. The firm’s successful track recording and developing on new products enables effective product innovation, as the company penetrates across the international market with ease. High level of customer satisfactionOOCEP has a dedicated customer relationship management department, whereby the firm is able to achieve high level of customer satisfaction through use of efficient brand and marketing. The revenue streams enhance the production of commodities as the firm works hard in order to achieve their financial goals and objectives.

Gaps in production range – the firm has gaps within the production range sold by the company. The lack of choice gives the new competitor a foothold within the market. As a result, making distribution process difficult to attain and penetrate within a market (AlBadi, 2009). Poor product demand forecasting- OOCEP records poor product forecasting leading to higher rate of missed opportunities compared to its competitors (Al-Badi, 2009). Reasons being is that OOCEP is not good at demand forecasting, leading to keeping of a higher inventory on both in-house and in channel. More investment in new technologiesdespite OOCEP integrating innovations like shaft and data analysis structures and software, the firm has insufficient materials and resources used in establishing robust business operations.

The scale of expansion and different geographies the company plans Highly skilled workforce- OOCEP record to extend into, requiring to put more financial aspect of having highly skilled workforce deposit on technologies to integrate via the training and learning programs. processes across the firm’s board (Al-Badi, The firm, for instance, invests on huge 2009), since the technological investment are resources in the training and not as per the company’s vision. development of its employees, and thus making the workforce motivated in achieving more financial success. Opportunities Threats New trends within the consumer behaviour results in creating and opening up of new market for OOCEP company. As a result, enabling great opportunity of establishing new revenue channels in order to diversify into new product category. lower inflation rate- low inflation rate brings more stability within the market, and thus ascertaining credit at a lower interest rate towards its customers. The new technologies developed by competitor or market disruptor poses serious threats towards the industry in medium for a long-term future (Al-Badi, 2009).

Rising pay level in areas such as a high wage per hour and price increment in diplomatic nations such as China results in serious pressure within the firm’s profitability. Intense competition-stable profitability increases numbers of players within the industry over a period of years as it puts Market development results in dilution of downward pressure on profitability and competitor’s advantage and enable overall sales. OOCEP to increase its competitiveness in comparison with other competitors New taxation policies positively impact how business is conducted, as it opens newer opportunities required for establishing players within OOCEP in order to increase the firm’s profitability the opening of new markets adopts standards and government free trade agreement for entering a new market.

3. Does your selected company have social responsibility? If yes, discuss its impact on competitive advantage of the corporation. (Max 400 words) (1 mark) Answer The OOCEP company has an effective social responsibility, whereby the firm has duties of acting in the best interest of the environment and the Middle East society. OOCEP benefits the prime directive, whereby the maximization of shareholder value results in having a moral imperative. The corporate environmental responsibility, poses as OOCEP’s main social responsibility, whereby active reduction of environmentally adverse behaviours and participation within daily business activities becomes ascertained (García‐Rodríguez, 2013). For instance, OOCEP is able to manage the use of oil and gas as natural resources in a most effective manner with the aim of reducing environmental impacts like gas explosion, oil leakage during water transportation and the frustrating financial costs. Energy efficiency and savings, poses as another significant social responsibility of OOCEP, whereby the environmental hazards become considered. The responsibility benefits positively the firm, in that the case impacts positively the investment efficiency, with a short-term effect.

The regions having a good institutional environment, corporate environmental responsibility and stakeholders’ theory safeguards the multitude, incorporating sufficient company production and resource allocation (García‐Rodríguez, 2013). The established government policies, regulations and laws help protect the environment in order to improve the financial performance of the firm. Concerning the impact of social responsibility towards the competitive advantage, the case affects positively the competitive margin, in that the competitors strive in making articulate business commodities for effective consumerism. The concept of being accepted in the free market through use of effective policies and law structures during OOCEP’s business operations increases the competitive margin across the Middle East (García‐Rodríguez, 2013). For instance, OOCEP corporate social responsibility influences decisions of the firm’s stakeholders in its favor. Through social reporting, the firms can document their operations in a consistent manner, having social norms and expectations being perceived legitimately.

The service and speed also become increased due to the integration of corporate social responsibility within the firm. The price, quality and section of OOCEP’s commodities are enhanced, making the case to have an added advantage. Through the case, the social responsibilities for the firm results in influencing of the firm’s competition, through shaping of the supply and chains operations. Legal policies favoring the firm, on the other hand, makes the firm to be aligned with the market’s demand during the manufacturing phase, and thus influencing the competitive margin in the industry. OOCEP becomes improved as a brand when there is successful corporate social responsibility.

4. Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your chosen company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? ( 2 marks) Answer In accordance with Porter’s Five Forces paradigm, OOCEP’s buyers, suppliers and substitute showcases significant characters and influence. For example, the buyers have a tremendous power over the production process, as the firm works towards producing commodities that are in line with the consumers’ demands. On the other hand, the bargaining powers of suppliers influence the pricing, distribution, supply and chains operations of the firm by enabling articulate supply channels in the market (Bastl, 2012).

The threats of substitutes, also influence the manufacturing process of oil and gas, through impacting of the marketing structure of the firm in order to gain competitive advantage over its competitors. Barrier to Entry and Rival with other Companies OOCEP’s barriers to entry entails aspects such as special tax benefits towards competitors, patent protections, robust brand identity, customer loyalty and higher consumer switching costs. As a result, the intensity of rivalry amongst other firms becomes higher when such barriers are ascertained (Al-Badi, 2009). For example, the need for newer oil and gas companies in the Sultanate of Oman to obtain licenses and regulatory clearance during the firm’s operations. 5. What is the competitive strategy used by your selected company? Justify. (0.5 mark) Answer Competitive strategy The type of competitive strategy used by OOCEP entails cost leadership strategy. The strategy involves the firm being the leader in terms of cost within the industry and market by becoming the lowest-cost producers.

Reasons being is because of OOCEP’s increased profits through reduction of costs and increased market share through charging of lower prices while making of a reasonable profit on each acquired sale. College of Administrative and Financial Sciences Assignment 2 Deadline: 03/04/2021 @ 23:59 Course Name: Strategic Management Student’s Name: Course Code: MGT 401 Student’s ID Number: Semester: II CRN: 23536 Academic Year: 1441/1442 H For Instructor’s Use only Instructor’s Name: Students’ Grade: …. Out of 5 Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer.

• Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted.

Assignment 2: Part 2 of project Learning outcomes:

Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations (CLO2)

2. Explain the contribution of functional, business and corporate strategies in the competitive advantage of the organization. (CLO3)

3. Distinguish between different types and levels of strategy and strategy implementation (CLO4)

4. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations (CLO6) 1.

Assignment Questions (5 Marks) Consider the same company ‘X’ that you have already used in assignment 1 and answer the following question

s 1. Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)

2. Classify the products of your selected company based on the BCG matrix. (1 mark)

3. Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)

4. Describe the structure of your selected company. (1 mark)

Answers: 1. In Oman Oil Company Exploration and Production LLC, the responsibility of a directional strategy is to choose and enact proactive plans to grow business, generate profit not forgetting to achieve objectives and goals. Besides, it is responsible for the development of new products in the gas industry as well as persuading customers to spend more funds on their products (Bamberger & Fiegenbaum, 2016). Additionally, direction strategy plays the role of seeking new consumers as well as extending Oman Oil Company Exploration and Production LLC’s services to all regions. Marketing operations on the other hand are responsible for more than just the responsibility of marketing Oman Oil Company Exploration and Production LLC. It is mandated the responsibility of coming up with new ideas for the production of goods in Oman Oil Company Exploration and Production LLC. It is the responsibility of marketing operations to control the management team using quality testing, strategic planning as well as stakeholder analysis.

In Oman Oil Company Exploration and Production LLC, the Human Resource strategy is aimed at strengthening worker-employer relationships as well as developing an articulated workforce strategy whereas defining the functional processes which are needed for achieving organizational goals and objectives. 2. STARS refer to the high growth enterprises which compete in the open market. Normally, they require high investments to sustain their development. According to Hollenbeck & Jamieson (2015), CASH COWS or rather cash cows refer to the low growth businesses that have a high market share. In other words, they are mature businesses that have no desire for investment. Elsewhere, QUESTION MARKS are the SBUs that have a low market share but they operate on forums which are of a higher growth market. DOGS refer to businesses that have low share in markets that are of low growth. Many organizations yearn to divest from dogs.

Market share High Low Stars Question Mark Fuels High as well as Potential revenue ranking for development into other energy markets as well as increased sustainability Growth rate Cash cow Dogs Evolving markets Downstream segments Field development and Low production Oil and natural gas exploration Midstream transportation We categorize the Oman Oil Company Exploration and Production LLC in stars in the BCG Matrix since the Oman Oil Company Exploration and Production LLC comprises a good market share and above all, it comprises of opportunities to develop more. 3. The Oman Oil Company Exploration and Production LLC had some partnerships with other companies but to just mention one, the company together with Shell Exploration B.V signed an agreement that is known as HOA (Heads of Agreement) to make collaborations on Oman Block 2. The Heads of Agreement was signed for Oman Oil Company Exploration and Production LLC by the company’s chief executive Isam Bin Saudi while Chris Breeze the company’s Country Chairman in Oman signed. The partnership was a success because Block 42 which comprises an area of around 25,600km2 was established which has the ability to hold hydrogen which is potenti…

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