Instruments with Various Measurement Scales Worksheet

MKT

Description

Request: This task is for my market research case study analysis. I attached the template which needs to be completed (please complete it directly on that file). The template indicates what you should write in each box and the number of words for each section. Make sure that you don’t miss anything and that your work is adequately written without grammar errors (especially because this is not a long task)

Instruments with Various Measurement Scales Worksheet MKT/441 Version 5 University of Phoenix Material Instruments with Various Measurement Scales Worksheet Describe in no more than 350 words a business situation of your choice where market research can influence decision making. Create six questions for a questionnaire or interview using at least three of the following measurement scales: • • • • • • Nominal Ordinal Interval Ratio Unidimensional Multidimensional Type of Measurement Question Copyright © 2016 by University of Phoenix. All rights reserved. 1 Instruments with Various Measurement Scales Worksheet MKT/441 Version 5 Determine in 525 to 700 words the best sampling procedure. Copyright © 2016 by University of Phoenix. All rights reserved. 2 Instruments with Various Measurement Scales Worksheet MKT/441 Version 5 References APA-formatted citation APA-formatted citation Copyright © 2016 by University of Phoenix. All rights reserved. 3

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