Geno Tech Company Strategic Management Report

Company Name Spring 2021 BADM 204: Strategic Management – GloBus Simulation Student names here Tag line here Executive Summary • • • • No longer than one page. Tell me the most important things I need to know about your company Start with a brief description. Should be written like you are pitching to a group of investors 2|Page Table of Contents Executive Summary ………………………………………………………………………………………….. 2 Introduction ……………………………………………………………………………………………………… 5 Organizational Structure …………………………………………………………………………………. 5 Executive Management Team …………………………………………………………………………. 5 Charting Our Direction……………………………………………………………………………………….. 6 Vision Statement……………………………………………………………………………………………. 6 Mission Statement …………………………………………………………………………………………. 6 Our Values……………………………………………………………………………………………………. 7 Strategic and Financial Goals ………………………………………………………………………….. 7 Background on Strategic Business Units …………………………………………………………… 7 SWOT Analysis……………………………………………………………………………………………… 7 Stakeholders …………………………………………………………………………………………………. 8 Environmental Analysis ……………………………………………………………………………………… 9 The Macro Environment …………………………………………………………………………………. 9 Driving Forces …………………………………………………………………………………………….. 10 Strategic Group Map…………………………………………………………………………………….. 10 Strengthening a Company’s Competitive Position ……………………………………………….. 10 Introduction …………………………………………………………………………………………………. 10 Defensive /Offensive Strategy ……………………………………………………………………….. 10 Key Performance Measures – Key Financial Ratios ……………………………………………… 11 Introduction …………………………………………………………………………………………………. 11 Earnings per share (EPS) ……………………………………………………………………………… 12 Return on equity (ROE) ………………………………………………………………………………… 12 Stock Price …………………………………………………………………………………………………. 12 Credit Rating ……………………………………………………………………………………………….. 12 Image Rating ………………………………………………………………………………………………. 12 Corporate Social Responsibility and Citizenship ………………………………………………. 12 Bull’s Eye Award ………………………………………………………………………………………….. 12 Leap Frog Award …………………………………………………………………………………………. 12 Income Statement Data ………………………………………………………………………………… 12 Net Sales Revenue ………………………………………………………………………………………. 12 Cost of Goods Sold………………………………………………………………………………………. 12 Marketing Costs …………………………………………………………………………………………… 12 Net Profit…………………………………………………………………………………………………….. 12 Balance Sheet Data ……………………………………………………………………………………… 12 Cash on Hand ……………………………………………………………………………………………… 12 Selected Financial and Operating Statistics …………………………………………………….. 12 Credit Rating Measures ………………………………………………………………………………… 12 Debit:Equity ………………………………………………………………………………………………… 12 Current Ratio ………………………………………………………………………………………………. 12 Profitability Ratios ………………………………………………………………………………………… 12 Gross Profit Margin ………………………………………………………………………………………. 12 Net Profit Margin ………………………………………………………………………………………….. 12 Future Company Implications ……………………………………………………………………………. 13 Conclusion …………………………………………………………………………………………………….. 13 3|Page WORK CITED ………………………………………………………………………………………………… 13 APPENDIXES ………………………………………………………………………………………………… 13 Appendix A: Ratio Analysis – Include Financial Statements (Years 14/15) …………. 13 Appendix B: Graphs …………………………………………………………………………………… 13 Appendix C: Team Agreement …………………………………………………………………….. 13 4|Page Introduction • • • • Tell us about your company? What is your generic strategy? and did it evolve? (Chapter 5) What are the pitfalls to your generic strategy? What are the key success factors of your generic strategy? Organizational Structure • • How is the company organized? How is your company run in terms of company strategic making hierarchy? (Chapter 2) Executive Management Team Chief Executive Officer (CEO) Chief Financial Officer (CFO) Chief Securities Officer (CSO) Chief Information Officer (CIO) Chief Communications Officer (CCO) 5|Page Charting Our Direction (Chapter 2) • What process did your company go through to create this Vision Statement Insert here Comments Graphic Forward looking and directional Focused Wiggle room Feasible Journey Explains why direction makes good business sense Memorable Weaknesses Mission Statement Insert here Comments Who we are What we do Why we are here 6|Page Our Values • • 4-8 values – List your company values and tell me why these are important or define each of your values?

Integrity: defn if what is it for your company Strategic and Financial Goals • • List 6-8 corporate goals including financial goals of your company. All goals should be SMART You should include goals and #’s to back up goals using the Balance Scorecard Background on Strategic Business Units Introduction • • • What sector are you in? How has your unit strategy evolved? (Pro-active/Reactive) (Chapter 1) Should include what your sustainable competitive advantage is? (Chapter 1) SBU #1 and Geographical Regions • • • Description of your business here One – two paragraphs Did you divest any units? Why? (Chapter 8) SBU #2 and Geographical Regions • • • Description of your business here One – two paragraphs Did you divest any units? Why? (Chapter 8) SWOT Analysis (Chapter 4) Strengths • About 6/1 things in each • Please include your #’s to the industry average or relevant competitors (You can use appendices if you need to explain further)

Weaknesses • Example: Issues reaching 95% capacity, 79% capacity in Year 4 • 7|Page • • • Example: Human resources investment that keeps employee turnover across the company to a low average of 9.5% compared to industry average to 10.5% investment Opportunities • Threats • Stakeholders The company is dedicated to its stakeholders. Who are your stakeholders? (Chapter 4) Stakeholder Responsibility and Accountability Stockholders / Investors To be a best-in-class company: employing ideals of transparency, calculated risk analysis and being a best employer. ???? Corp is a technology company that responds to market trends, is a market research based, disciplined and decisive in our decision making. ???? Corp employee the IFRS principles in Accounting. ??? is an employee and customer centric company that believes in sustainability. To ensure continuous growth of our stock price all while maintaining stable dividend payouts.

Customers To be a customer focused company. ?? Corp values our customers! The company employees the best in CRM. Corp uses state-of-art tools to listen to our customers. Market research, focus groups and on-line surveys are used to align our values, vision and mission to our customers. Employees Suppliers Creditors Competitors Government Local Community 8|Page Environmental Analysis The Macro Environment (Chapter 3) • Assessing the impact of the PESTEL on the industry. By strategically relevant, important enough to have a bearing on the decisions the company ultimately makes about its longterm direction, objectives, strategy and business model. Strategically Relevant Factors Outside Your Companies Boundaries Political Economic Socio Cultural Technological Environmental Legal The Five forces Model of Competition • The competitive pressures on companies within an industry come from five sources Step one: For each of the five forces, identify the different parties involved, along with the specific factors that bring abut competitive pressures?

Step Two: Evaluate how strong the pressures stemming from each of the five forces are (Strong, Moderate, or weak) Step Three: Determine whether the five forces, overall, are supportive of high industry profitability Five Forces Rivalry Among Existing Organizations Follow the three-step process in Chapter 3 listed above Firms in other industries offering substitute product Power of Buyers Power of Suppliers Potential New Entrants 9|Page Driving Forces Issue ~#Q#~ ~#A#~ Strategic Group Map Strengthening a Company’s Competitive Position (CHAPTER 6) Introduction Defensive /Offensive Strategy • • • What did you want to accomplish vs what you accomplished? Timing? First mover/later mover?

Marketing • Include decisions on with #’s/graphs to back up Human resources Financial Decisions 10 | P a g e Key Performance Measures – Key Financial Ratios (Chapter 4) Introduction • Include overall financial strength 11 | P a g e Earnings per share (EPS) Return on equity (ROE) Stock Price Credit Rating Image Rating Corporate Social Responsibility and Citizenship Bull’s Eye Award Leap Frog Award Income Statement Data Net Sales Revenue Cost of Goods Sold Marketing Costs Net Profit Balance Sheet Data Cash on Hand Selected Financial and Operating Statistics Credit Rating Measures Debit:Equity Current Ratio Profitability Ratios Gross Profit Margin Net Profit Margin 12 | P a g e Future Company Implications • ½ page future implication Conclusion • Should be ½ page conclusion WORK CITED APPENDIXES Appendix A: Ratio Analysis – Include Financial Statements (Years 14/15) • Should include but not limited to: o Income Statement (Years 14-15) o Balance Sheet (Years 14-15) Appendix B: Graphs Appendix C: Team Agreement 13 | P a g e APPENDIX A RATIOS AND FINANCIAL STATEMENTS (Years 14 – 15) 14 | P a g e APPENDIX B GRAPHS 15 | P a g e APPENDIX C TEAM AGREEMENT 16 | P a g e GROUP AGREEMENT STRATEGIC MANAGEMENT Date Nature of our company Team Rules / Terms or Agreement 1. . Signatures ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 17 | P age

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