Explain Why You Believe You Are Loyal to Come Brands Questions

• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Critical Thinking Weightage: 5 Marks Learning Outcomes: ➢ Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-3 ➢ Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. CLO-5

Assignment Questions:

1. Are you loyal to some of the brands? If so, pick any one of your choice and explain why you believe you are loyal to, beyond that you simply like the brand. If not, pick a brand that you like and explain how you would feel and act differently toward the brand if you were loyal to it. Critically Examine.(2.5 Marks: Minimum 250 Words)

2. You have been sitting in the waiting room of your mechanic’s shop for more than an hour. With the knowledge that products are different from services, develop a list of the things the shop manager could do to improve the overall service delivery. Critically examine how the shop might overcome problems associated with the tangibility, separability, heterogeneity, and perishability of services.(2.5 Marks: Minimum 250 Words)

Note1. Examples should be relevant to the local Market of Saudi Arabia. 2. Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question. 3. Read Carefully the above general Guidelines before submitting your Assignment. Answer: 1. Yes I’m very much loyal to some of the brands and this is generally because of something that you can’t found anywhere in the world. The loyalty is something that brings the customer with the commitment to re-buy the products and services that are always brigs joys and excitement.

The superiority as well as consistency brings the brand loyalty among the customers. Customer feels they will always remain loyal to brand because of the higher quality and better service experience given to them can’t be found anywhere else. The brand loyalty consists of all major factors which are dependability, superiority, social media presence, and emotional connection creates deep loyalty with the brands. The trust the brands create by offering high quality service, taste, ambience, and most importantly uniqueness that can’t be found elsewhere are the real reasons why people remain loyal to brands. AlBaik is one my favorite fast food brand. I’m loyal customer of AlBaik because of the versatile product range, ambiance, and uniqueness it offered to its diners. The menu has everything that one can think to get at one place.

The broasted chicken is tastiest and shrimps are crisper with variety of sauces they offered. The products are offered differently by ysing social media channels to inform me about any new deal available to grab. Additionally, the discounts are offered with packages highlighted through direct promotion. The quick, fresh and well packed food always brings smiles on the faces of many including me. So these all things are very important for me to consider whenever I’m going for dining. Hence, AlBaik is always ahead for many reasons. 2. Services are something that cannot be described as any physical thing that can be felt like any product, neither it can be touched or smelled unless someone buy it for any use. Considering the attributes of services which are to be judged when hired for use, one cannot describe it what it is actually going to receive. The hired services definitely has an impact on the overall satisfaction as well as dissatisfaction of any person, and thus it gives the perception to customer how they will feel it. To improve the areas of

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