Does Christos Christou Reinforce This Brand Image Why or Why Not Case Ques


Exercise Content

  1. After reading Chapter 9 of our textbook, visit the websites –
    Think about their target market and the brand image it should portray.
    1. Does the company’s Web site reinforce this brand image? Why or why not?
    2. What suggestions do you have for enhancing the image that the site portrays?
    3. With Covid19 being a major concern to travelers, are the websites dealing effectively with it? Which one you think is doing a better job?

Explanation & Answer length: 2 pages.

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