- After reading Chapter 9 of our textbook, visit the websites –
Think about their target market and the brand image it should portray.
- Does the company’s Web site reinforce this brand image? Why or why not?
- What suggestions do you have for enhancing the image that the site portrays?
- With Covid19 being a major concern to travelers, are the websites dealing effectively with it? Which one you think is doing a better job?
Explanation & Answer length: 2 pages.
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