Diversification Strategy Asahi Glass Company Case Study

I need you to read the case and answer these questions in part 1 and part 2 The Asahi Glass Case: Part 1 We will cover this case in two parts. We will discuss the first two questions (noted below) on Monday and Tuesday, and the remaining two questions on Wednesday and Thursday. 1. Examine the rationale and justification for diversification. 2. Explain the basic issues concerning diversification including: Why should or do corporations diversify? In what direction? By what methods? How do we evaluate success?

You can examine them from various aspects. For example, some aspects of these questions can be reworded as follows: 1. How successful has AGC’s diversification for domestic flat glass been? [What measures are you using, compared to what, and which diversifications seem to have worked better and why?] 2. Did AGC need to diversify? [In which direction; did it choose the right business; and what were its justifications, were they appropriate, and why, why not?] 1. 2. The Asahi Glass Case: Part 2 Develop a strategy for the electronics business and consider how the plan should be implemented. Compare differences and similarities between Japanese and U.S. corporate strategies.

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