Consumer Brand Relationships Theory and Practice Worksheet

• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Critical Thinking Weightage: 5 Marks Learning Outcomes: ➢

Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-3 ➢ Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan.

CLO-5 Assignment Questions:

1. Are you loyal to some of the brands? If so, pick any one of your choice and explain why you believe you are loyal to, beyond that you simply like the brand. If not, pick a brand that you like and explain how you would feel and act differently toward the brand if you were loyal to it. Critically Examine. (2.5 Marks: Minimum 250 Words)

2. You have been sitting in the waiting room of your mechanic’s shop for more than an hour. With the knowledge that products are different from services, develop a list of the things the shop manager could do to improve the overall service delivery. Critically examine how the shop might overcome problems associated with the tangibility, separability, heterogeneity, and perishability of services. (2.5 Marks: Minimum 250 Words) Note1. Examples should be relevant to the local Market of Saudi Arabia. 2. Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question.

Study Analysis Rubrics Requirements of submission: Critical Thinking assignment must follow these formatting guidelines: • Double spacing, • 12-point Times New Roman font, • one-inch margins, and • discipline-appropriate citations (APA format). Instructor feedback: Students can see their feedback in the Grade Centre. Criteria/Achieve ment Level Case Analysis/Case Understanding Writing Skills/Citations Exemplary Proficient Needs Improvement Not Evident Value Perfectly analyses the case study and presents the answers in a scientific manner. Analyses and present the answers evidently. Analyses and presents the questions with lesser explanations; Does not provide indepth analysis for the required case study questions. 4 Provides a perfect understanding about the scientific analysis and the consumer’s decision concepts.

Student put his scientific views and opinions. Provides a better understanding about the scientific analysis and the consumer’s decision concepts. Student put his scientific views and opinions. ( 4 Marks) Writing is very much clear, appropriate vocabulary is used, spelling and punctuation with minimum errors. References are made properly for each aspect. ( 3 Marks) Writing is good, minor spelling and language issues. References are made but not effectively. (1 Mark) (0.75 Mark) Provides only a slight understanding about the scientific analysis and the consumer’s decision concepts. Student has difficulty in presenting the views and suggestions. (2 Marks) (1.5 Marks) Writing is average, Several spelling and punctuation mistakes. Only few references were made. (0.5 Mark) Writing is very poor, many spelling and language issues. No any reference made. (0.25 Mark) 1

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