For your annotated outline, you should start with a thesis statement. Then you should include a basic outline of your paper with only the main sections. For each of these sections you should write a topic sentence about the main point you want to get across. Do not include details right now. Then you should include a source (in APA style!) that you think you will be citing in this section along with a brief description of how you might use it in the paper. You should also include a brief description about how you went about searching for source.
Milestone 2 – Annotated Outline with Annotated Bibliography For your annotated outline, you should start with a thesis statement. Then you should include a basic outline of your paper with only the main sections. For each of these sections you should write a topic sentence about the main point you want to get across. Do not include details right now. Then you should include a source (in APA style!) that you think you will be citing in this section along with a brief description of how you might use it in the paper. You should also include a brief description about how you went about searching for sources. Example (but not on the topic you are doing!): Thesis Statement – Alan Turing laid the groundwork for modern computing and artificial intelligence. I. Introduction A. TopicSentence-AlanTuringhadalongandindustriouscareerboththinking about the future of computing and putting the theory to use. B. Source – Teuscher, C. (2004).
A lan Turing: Life and legacy of a great thinker. Berlin: Springer. 1. I will use this source to highlight the major portions in Alan Turing’s life and give a brief background on him. II. Alan Turing as a Founding Father of Artificial Intelligence 1. Topic Sentence – Turing was one of the first to really explore the question “Can Machines Think” and laid the groundwork for machine learning and artificial intelligence. 2. Source – Turing, A. M.C omputing machinery and intelligence Elsevier Inc. doi:10.1016/B978-0-12-386980-7.50023-X 1. I will use this source to explain the Turing test and how it laid the groundwork for testing artificial intelligence. III. MORE HERE! Career Field Selection: Media Planner General Overview The career field of interest is media planning which will ultimately ensure that I become a successful media planner.
However, it is essential to acquire a profound understanding of the media planning industry to do so. Therefore, media planning is described as the procedure through which marketers decide how and where advertisements would be executed to capitalize on the engagements with the company’s products and return on investment. With this in consideration, the media plan can be divided between ads spending and resources through numerous online and offline platforms, such as print and video (Kim & Patel, 2012). An important point worth noting is that brand management is well-founded in the media industry. Thus, media firm brands play a pivotal role in the media planning task (Sommer & Marty, 2015). After acquiring an understanding of the media planning industry, the next step focuses on the media planner role. According to Deahl (2019), media planners, referred to as brand planners/strategists, are situated in advertising agencies and establish advertising campaigns for customers. Such professionals coordinate with clients to help them execute decisions on how a specific media campaign will occur.
Therefore, before anything else, the media planner is fixated on thorough ad strategies that optimize advertising reach to the intended target market through platforms like the internet and billboards (Deahl, 2019). Media Planner Responsibilities, Task, Education and Skills Media planners deal with numerous responsibilities such as analysis and deciphering ad data to assist clients to boost their advertising operations. On the other hand, the tasks of a media planner are various. The first is analyzing data, contemplating productively and coming up with innovative approaches to ensure effective marketing operations (Deahl, 2019). The media planners also evaluate the impact and appropriateness of various media types to focus on particular markets, emphasizing the client’s requirements. The third task is evaluating clients post-campaign outcomes and suggesting modifications and enhancements. The media planner can also network with partners (internal and external) to assess, instigate and uphold a media strategy.
Finally, the media planners work meticulously with clients to comprehend their requirements and goals and decide which media channels are suitable for particular campaigns. On the aspect of education, most organizations favor applicants with degrees in specific areas, including communication and media studies, marketing and other associated areas. On the part of skills, media planners are expected to have social and computer skills and knowledge in marketing, online and entertainment media. Technology and Media Planning Technology is also a crucial part of the media planning industry. It is worth noting that the universal accessibility of data hand in hand with high-level technology’s arrival is altering the media planning sector, especially in optimization and evaluation (Whitler, 2016).
Through the upsurge of programmatic, technology has ensured media buyers can now log in to platforms and have direct access to information. This being the case, in the digital landscape, everything is considered immediate and vastly traceable and thus quantifiable. The technology I hope to explore further that might impact this industry is Artificial Intelligence (AI). This technology matters because media planners are on the front line on acknowledging what advertisers require in a changing media industry. Thus, AI is soon coming to this industry, and the changes significantly will continue. References Deahl, R. (2019). Media Planner Job Description: Salary, Skills, & More. The Balance Careers. https://www.thebalancecareers.com/everything-you-need-to-know-about-medi a-planner-jobs-2316056 Kim, Y., & Patel, S. (2012).
Teaching Advertising Media Planning in a Changing Media Landscape. Journal of Advertising Education, 16(2), 15–26. https://doi.org/10.1177/109804821201600203 Sommer, C., & Marty, L. (2015). The role of media brands in media planning. Journal of Media Business Studies, 12(3), 185–203. https://doi.org/10.1080/16522354.2015.1070087 Whitler, K. A. (2016). A Detailed Look at How the Media Planning Landscape Is Changing. Forbes. https://www.forbes.com/sites/kimberlywhitler/2016/07/10/a-detailedlook-at-h ow-the-media-planning-landscape-is-changing/?sh=2d806695108a
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