(a) Describe 1 of the 11 types of alternative strategies shown in Table 5-4. What is the purpose of using that strategy?
(b) Please share 1 real-life example of a company that is using that strategy.
(c) Could this company use another one of these 11 strategies? Which one?
Note: Please do not use the examples in the textbook. Instead, find 1 real-life example on your own.
Explanation & Answer length: 250 Words Each.
Table 5-4 Alternative Strategies Defined and Recent Examples Given Strategy Definition Example Forward Gaining ownership or increased control over Integration Amazon began rapid delivery services in some U.S. cities. distributors or retailers Backward Seeking ownership or increased control of a firm’s Starbucks purchased a coffee farm. . Integration suppliers Horizontal Integration Seeking ownership or increased control over competitors BB&T acquired Susquehanna Bancshares. .
Market Seeking increased market share for present products Under Armour signed tennis champion Penetration Product Seeking increased sales by Development improving present products or services or developing new ones Amazon just began offering its own line of baby diapers and wipes. Related Adding new but related Diversification products or services Facebook acquired the text messaging firm WhatsApp for $19 billion. Unrelated Adding new, unrelated Diversification products or services Kroger and Whole Foods Market are cooking meals, becoming restaurants. Staples closed 250 stores and reduced Retrenchment Regrouping through cost and asset reduction to reverse declining sales and profit by 50% the size of other stores. Divestiture Selling a division or part of an organization Sears Holdings divested its Land’s End division to Sears’ shareholders. . Liquidation Selling all of a company’s assets, in parts, for their tangible worth The Trump Taj Mahal in Atlantic City, New Jersey, faces liquidation.
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