Alibabas Expansion to France Socio Cultural Analysis Report


Imagine you are the CEO of Alibaba. You need analyze how to enter the French Market. The detailed requirements and information are in the file.

Explanation & Answer length: 4 pages.

Term Project MGT 4478: Managing in a Global Environment Troy University Section Two; Socio-cultural Analysis: Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

Assignment Criteria: Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion.

You need to use at least three outside sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. Please support all recommendations with sound reasoning and research. Your report needs to include but not limited to: • • • • Demographic Trends o Population growth o Age structure & median age o Life expectancy o Literacy Cultural Analysis o Language o Customs and Norms o Traditions Social Institutions o Where does the country lie within Hofstede’s dimensions o Family structure o Religious structure o Labor organizations Informal Trade Barriers o Barriers that are created by social and cultural factors o Communication styles o Negotiating tactics o Marketing concerns o Ethical concerns ▪ Employment practices ▪ Human rights ▪ Business practices.

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